Joe Montefusco is a brand and campaigns leader at Zapier. He hopes you’re well.


2025 Zapier Brand Refresh
Creative Direction / Strategy - 2025

Mailchimp custom typeface art direction

Mailchimp Custom Typeface
Project Lead / Art Direction / Implementation – 2020
In association with
Commercial Type


Zapier Brand Campaign – Enterprise Psychic
In-house Creative Lead / Art Direction - 2025
Telly Award Winner
Concept & Creative by Strange Family


The Mux Informational Intro Video
Creative Direction – 2022
Video Direction by
Staci DeGagne

Mux Rebrand
In-House Creative Lead / Art Direction – 2022
In association with
For the People

Demuxed Poster
Creative Direction / Design – 2022

The Mux Informational
Creative Direction / Design – 2022

Mailchimp Means Type Specimen
Design – 2020

Mailchimp Developer Subbrand
Creative Direction / Design - 2020

The Mux Informational Identity
Creative Direction / Design – 2022

Mailchimp Rebrand
Art Direction / Design / Lots
In association with
COLLINS

Mailchimp Branded Intelligence Design System
Creative Dir. / Concept Dev. / Prod Integration – 2021
In association with
Buck

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Mailchimp Blog Illustration
Illustration / Design

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Illustration

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Smoke BBQ Identity
Creative Direction / Design

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Illustickers - iOS Messages Sticker Pack


ZapConnect 2024 Brand Identity
Creative Direction / Design - 2024
Animation by Mouthwash Studio


Zapier Brand Campaign – Zap in a Can
In-house Creative Lead / Art Direction- 2024
Telly Award Winner
Concept & Production by Strange Family


All on Zapier Brand Video
In-House Creative Lead / Strategy- 2024
Animation and design by Giant Ant

Mux Rebrand
In-House Creative Lead / Art Direction – 2022
In association with
For the People


ZapConnect 2024 Brand Identity
Creative Direction/Design - 2024
Animation and design by Mouthwash Studio

The Mux Informational Identity
Creative Direction / Design – 2022

Demuxed Skate Deck
Creative Direction / Design – 2022

Mailchimp By the Books Microsite
Project Lead / Art Direction – 2020

The Mux Informational Identity
Creative Direction / Design / Lots – 2022

The Mux Informational Identity
Creative Direction / Copy / Design – 2022

Mailchimp custom typeface Means specimen

Mailchimp Means Specimen Site
Art Direction / Design – 2020

The Mux Informational Stickers
Creative Direction / Design – 2022

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Base CRM (Acquired by Zendesk) Whitepapers
Creative Direction / Design / Illustration

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Yik Yak Brand & Marketing Work
Creative Direction / Design / Illustration

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Mailchimp Rebrand Unveiling Page
Art Direction / Copywriting

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Elmo on Fire
Timeless

Mux Rebrand
In-House Creative Lead / Art Direction – 2022
In association with
For the People


ZapConnect 2023 Brand Video
Art Direction – 2023
In association with
Mouthwash Studio

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Mailchimp Rebrand
Art Direction / Design
In association with
COLLINS + R/GA

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Mailchimp Impostor Publication
Creative Direction / Project Lead / Design

Alternate Mux Logo
Unused, Made for poo-poo’s and ha-ha’s – 2022

Mailchimp Branded Intelligence Design System
Creative Dir. / Concept Dev. / Prod Integration – 2021
In association with
Buck

Demuxed Tote
Design / Art Direction – 2022

Mural Backstage Pass System
Creative Direction / Design – 2021

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Mailchimp Shop Small Illustration

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Mailchimp Blog Illustration
Illustration / Design

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Loews Hotel Food & Beverage Book
Creative Direction / Design

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Going Through It Podcast
Pitched Branding / Design

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Mailchimp Blog Illustration

Cahaba

Cahaba Brewing Identity
Creative Direction / Design

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